Business
Zero to Diamond Survey: Insights and Testimonials From Ricky Carruth’s 60-Day Coaching Program

Much like his book of the same name, Ricky Carruth’s Zero to Diamond social media platform has turned the notion of traditional real estate coaching on its head, offering a wealth of information and advice at zero cost. With Zero to Diamond, not only can agents receive one-on-one guidance with one of Ricky Carruth’s certified coaches for free, but the platform also offers a virtual space for both new and experienced agents to congregate, share information, and inspire one another to push for their goals.
Founded on fundamental tenets and philosophies utilized by Ricky Carruth himself, Zero to Diamond’s 60-day program aims to help agents strike a balance between their work and personal lives to help realize their goals. Read below for insights and testimonials from the past few months of Zero to Diamond.
Shifting Mindset and Cultivating Confidence Through Mutual Motivation
Through Zero to Diamond’s 60-day program, Ricky Carruth teaches the founding principles that helped him build his real estate empire, one of which is shifting one’s mindset to overcome fears as a real estate agent.
The program offers advice and motivation to members about overcoming their fear of objections and reluctance to make calls. Most importantly, it aims to teach them that being a real estate agent should be fun.
In a survey of Zero to Diamond members, 98% of respondents said they enjoy being a real estate agent more since joining, in no small part due to the accessible and judgment-free environment that the platform provides.
Currently boasting over five thousand active members, Zero to Diamond allows agents of all levels to ask questions, share advice, and sharpen their skills.
According to Zero to Diamond member Lourdes Rubio, the platform has “helped me to build confidence and understand this business a lot better without feeling intimidated.”
Similar sentiments were echoed by Lisa Wright, a member who said that “the relationships I have built with other agents mean more than anything to me. I have a supportive network from the original Zero to Diamond group that has lasted five years.”
Prioritizing Genuine Connections
Instead of teaching agents to focus solely on closing a sale, the Zero to Diamond 60-day program shifts the focus to communicating better with clients and fostering meaningful relationships, a practice that helped Ricky build a single agent business garnering $40 million annually.
“Literally from the day I heard Ricky explain his philosophy ‘relationships over transactions,’ my business changed 100%,” said Zero to Diamond member Heidi Choiniere.
By centering their brand ethos around interpersonal skills, agents effectively make the entire process of closing sales easier.
In the survey, 66% of respondents said they picked up more listings since joining Zero to Diamond, and the same number said they’ve closed more deals.
One user even stated their “communication skills have excelled, and I make 500 dials a week. I have made 30 new friends in my market so far and now have a weekly email in my place ready for my branding.”
Investing in Personal Growth and Consistent Daily Improvement
The Zero to Diamond 60-day program includes daily lifestyle targets and personal development milestones, highlighting the role a balanced lifestyle plays when it comes to excelling on one’s career path.
After joining Zero to Diamond, 87% of users surveyed said they have better time management skills, and 74% said they now read more to expand their store of knowledge.
According to user Ken Tripp, Zero to Diamond was “the driver that gave me the direction and clarity I needed to really have my business take off and get to the level I was chasing.”
“It helped me become a better person by investing my time reading and learning about personal development,” said another user.
As for Ricky himself, prioritizing self-development has paved the way for bigger and better ventures, including a break into the commercial real estate market.
Final Thoughts
The Zero to Diamond testimonials speak for themselves. Given the wealth of information it offers for free, it’s no surprise the platform has quickly attracted thousands of agents seeking to benefit from the philosophies developed by its founder over multiple decades.
