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7 Marketing Influencers to Start Following on Instagram

Initially, Instagram was created for sharing pictures, posts, or reels with friends. It is still being used for this purpose. That is why more than half of the global Instagram population worldwide is aged 34 years or younger.

Marketing Influencers are increasing on social media platforms like Facebook and Instagram. As of January 2020, 76 percent of social media marketers use Instagram to promote their businesses. Some more people want to get into Instagram marketing. So, they want to follow some already successful marketing influencers on Instagram.

With all of that being said, today I am presenting you with seven marketing influencers to start following on Instagram, and what exactly influencer marketing is all about.

Let’s get started!

What is Influence Marketing and Why It Matters

First of all, influencer marketing is the process in which an individual or brand is using their platform and authority to send a message to a specific audience.This is often done collaborating with a social media influencer and a brand or marketing company.

In influence marketing, an influencer markets products or services of a specific brand to his followers. This is a worthy technique for some brands because followers trust social media influencers. 

Now, we are going to talk about 7 Marketing Influencers to start following on Instagram:

  • Kylie Jenner
  • Julia McCoy
  • Adweek
  • Red Antler
  • Callum Snape
  • Chrissy Teigen
  • Neil Patel

Kylie Jenner

While talking about the best and most followed marketing influencers, Kylie Jenner comes into one’s mind. Kylie Jenner has got 228 Million followers on Instagram. She is somehow different from other influencers because she promotes her brand “Kylie Cosmetics.” She created her brand in 2014, and now, her 228 Million followers are purchasing her products.

Julia McCoy

Julia McCoy is a content marketing influencer. If you some inspiration for content marketing, you should check out McCoy’s Instagram account @fementerpreneur. Besides content marketer, she is also a mentor and an author. She always posts some useful stuff for those who want to get knowledge about content marketing. She has almost 12k Instagram followers. But as she is doing great work, she will get more and more followers in no time. 


Adweek is an advertising Instagram account. If you want any information about the marketing brand and advertising industry, you should follow AdWeek on Instagram. Because AdWeek will provide you with the latest news and updates from different brands and agencies. I will also share ads of different brands with you. It has 420k followers on Instagram. So, go and follow them if you want marketing influencers on Instagram.

Red Antler

If you are looking for a marketing influencer on Instagram who does branding, then you must follow Red Antler on Instagram. You can learn “branding” and “cult followings” from this agency. This branding agency is behind some new brands like Casper and Yumi. It has 47k Instagram followers who are going to increase shortly.

Callum Snape

Here is another marketing influencer on Instagram. He works for a ski resort Sun Peaks Resort, which is situated in Colombia. Sun Peaks resort wants to present the world with astonishing natural beauty. Callum is pretty much active on Instagram. @CalSnape has solid 815.4k Followers on Instagram who support way through his journey.

Chrissy Teigen

@chrissyteigen is a professional model who has a solid number of Instagram followers. She has got a very healthy online following, with more than 34.6 Million followers on Instagram. She is also the wife of John Legend. A makeup company, BECCA cosmetics, collaborated with her because they were creating a brand new makeup palette.

Neil Patel

@neilpatel is one of the most passionate social media marketing influencers involved in many social media platforms. If you are looking for a top digital marketer and on Instagram, you can follow him. He is the bestselling author of New York as well as an SEO expert. He has 248.1k followers on Instagram.

In Summary

Having read through each of the recommended influencers to start following on IG, you should now a good start on the big names in marketing to start following today. For the most part, no matter what division on advertising or marketing you might be focused on, you will find plenty of great value in each of the names listed above.

If you enjoyed this article, be sure to check out all of the latest articles featured on Disrupt Magazine, and under my author account as well.

Kristel Staci is a freelance writer and entrepreneur that focuses on all things business, social media and enterpreneurship.

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