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9 Actionable Content Marketing Tactics Your Business Needs to Know Today

What content marketing tactics are content marketers using today? This is a question that digital marketers and content marketers alike are asking themselves. In this blog post, we will discuss 9 content marketing tips that you need to know if you want your contents to be successful on social media, email campaigns, and other online mediums!


1. Brainstorm Viral Ideas

Content marketing content is not always successful because content marketers are too focused on content that they think their audience will want to read. As a digital marketer or content marketer, you need to do some research and brainstorm viral ideas for your content! You should be looking at relevant trending topics in the news as well as researching what popular blogs have been posting about recently.


2. Posting Something Positive

Have you ever noticed how many people post negative things on social media? If this is a strategy that has worked for them in the past, then more power to them. However, we tend see posts with uplifting messages go much further than those of a dark nature.


3. Giveaways

Who doesn’t like free stuff? You should consider giving away content in a variety of ways- from simple shoutouts on social media to sending out an email newsletter with giveaways.


4. Post Quality Content Regularly

Posting once every few months may seem like enough time between posts; however it isn’t effective because people could forget about your brand by the next postdate. You should aim to post at least twice a week so content doesn’t go stale.


5. Host a Q&A

Whether you’re an expert in your industry or just knowledgeable about one aspect, hosting sessions where content marketers can ask questions is another way to get more engagement on social media and email blasts. You could host these sessions through Google Hangouts for Business, Skype, or other video conferencing programs available for free online.


6. Identify the Best Times for Releasing New Blog Posts

If you want your post to get noticed then there are certain days when you should release it so that more people see it in their feed or inboxes. For example, Thursdays tend to have the highest volume of traffic online because Friday is usually “take down” day where some websites take down older content that may not be driving traffic anymore.


7. Choose Content Platforms Wisely

If you want your content to grow, then you need to post it on the right social media channels or email lists. Make sure that before publishing content you are posting it on a channel with an audience who is interested in and likely to share your content.


8. Write Response Post

One content marketing tactic that we have seen in recent years is the “response post.” This can be done by responding to content from another blogger or working on content about a topic you know will generate lots of discussion.


9. Maintain a Content Calendar

Content marketing content can be time consuming and tedious, which is why content marketers need to create a content calendar. Use programs or apps like Trello so that you don’t forget about your content ideas.


These content marketing tips are a great starting point for content marketers to get the ball rolling. Once you’ve followed these steps, it will be easier to find content that your audience needs and wants!


John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.




John Lawson is an award-winning ecommerce entrepreneur and best-selling author, his entrepreneurial spirit helped him achieve a level of success that few obtains. After consulted Fortune 100 companies at Accenture he took his expertise to the world of small business, today mentoring entrepreneurs on topics such as ecommerce and digital marketing strategies. John is a small business power player, listed as one of the Top 50 SMB Influencers by All Business. Recognized for his work in ecommerce, John received two Small Business Influencer awards from SmallBusinessTrends.com and won 
“Business Book of The Year” for his book “Kick Ass Social Commerce for E-prenuers.” You can follow John @ColderICE on IG, Twitter, Facebook and LinkedIn.

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