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9 Ecommerce Tips to Make You a Successful Shop Owner

Do you want to be a successful Ecommerce store owner? If so, then this blog post is for you. Ecommerce has grown rapidly in the last 5 years and now makes up nearly 30% of all retail sales. However, not all Ecommerce stores are created equal – some people are able to succeed while others struggle with low profits or even going out of business altogether. This blog post will discuss 9 Ecommerce tips that will help make your store a success!


1. Create an FAQs Page

Ecommerce sites are expected to have a well-developed FAQs page that addresses any questions potential customers might have. It should be able to answer all of their Ecommerce concerns and help differentiate your store from the competition.


2. Create a unique content

Ecommerce stores that blog or create their own original content are more likely to succeed than Ecommerce sites with low-quality, reused content. Creating content that speaks to the customer and demonstrates knowledge of Ecommerce trends will help your Ecommerce site be successful.


3. Add More Product Images and Videos

Ecommerce sites with more product images and videos are more likely to be successful than Ecommerce stores that have few or no pictures. Consumers want to see what they’re buying before purchasing it, and Ecommerce sites without visuals suffer in comparison.


4. Think Like a Customer

Put yourself in the customer’s shoes and think about what Ecommerce sites you would want to shop at. This will help your Ecommerce site be successful by fulfilling consumer needs that other Ecommerce stores are not meeting.


5. Add Recent Sale Notifications to your Store

One way to improve the performance of your online store is by adding popups about recent sales. This is a notification which appears on your website and tells visitors that another customer has purchased something within the past few minutes. It employs the psychological principle of fear of missing out to convince your visitors to take action.


6. Market your Store Beyond Ads

Ecommerce stores that market themselves on social media, email marketing and other channels will help grow their customer base. Social media marketing is one of the best ways to reach new customers because it’s so easy for them to find you if they’re searching online or through a recommendation from someone else. Ecommerce sites with email marketing, Facebook ads, and Instagram campaigns are more likely to succeed than Ecommerce stores that rely solely on Google AdWords.


7. Provide Multiple Payment Options to Customers

Ecommerce stores that offer customer a variety of payment options will increase the number of sales they get. Echecks, PayPal and credit cards are all popular methods for paying Ecommerce sites online, you should have at least one or two form these as part of your Ecommerce site’s checkout process to maximize potential revenue.


8. Stay on Top of SEO

Ecommerce sites need to stay on top of SEO trends in order for them to be successful. Ecommerce stores that update their site with new content will rank higher than E-commerce stores who don’t, which means more people will find your E-store and it’ll potentially generate more sales per day.


9. Just Start Right Now

This is the most important Ecommerce tip of all. If you want to be a successful Ecommerce store owner, then just start right now and work your hardest!



John Lawson is one of the most trusted and experienced eCommerce professionals in the industry. John is the founder of The Ecommerce Group, which he started in 2011 to share his knowledge with other entrepreneurs in the industry. It’s the oldest eCommerce group on Facebook with over 8,500 members from around the world!

John speaks at conferences all around the world, including Retail Global, South by Southwest, Etail, Digital Summit, Hubspot Inbound, Ad-Tech and more. He also writes for several international publications such as Power Retail, Small Business Trends and Disrupt Magazine.



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