fbpx
Connect with us

Executive Voice

A Simple PR Media Strategy To Stand Out In A Noisy Market

Public relations (PR) is the process of building a good relationship with your audience. PR covers a lot of things, from marketing to customer service. Still, most people associate the term PR with one specific element of the field: “ media relations.” 

 

PR media strategy is dedicated to building a good relationship with the media. The goal is to use media outlets and news coverage to share your brand’s story beyond your current audience. PR media coverage can help you stand out in a crowded market, but you need to have a plan.

How To Differentiate Yourself Using PR Media Strategy

Here’s how PR media strategy can help you differentiate yourself and make your brand more memorable.

1. Choose Your Objective

The first step to any PR campaign is simple: Figure out your goals. 

You need a purpose for your campaign or you won’t achieve anything. Decide on one main objective, like demonstrating your expertise, and then a few secondary goals. You’ll build the rest of your PR campaign around accomplishing these items.

2. Write SMART Goals

Your objective is the general idea of what you want to accomplish. It’s time to get specific—in fact, get SMART. Setting up SMART goals helps you check whether or not your PR campaign was a success. Your goals should be:

  • Specific
  • ‌Measurable
  • ‌Achievable
  • ‌Realistic
  • ‌Time-based

When you put together specific and realistic goals that you can measure, you create a game plan for the future. 

3. Find Stories

Your PR media strategy depends on creating stories that interest media outlets. A simple announcement isn’t usually enough to get media attention. Instead, you should find a reason for the story to matter. Think about how your niche might be relevant to a larger audience. Ask yourself:

  • Are you announcing a new service that’s in demand?
  • Do you have information that people want to know?

Find ways to provide value to the media outlet’s audience and they’ll be eager to talk about you. 

4. Schedule Appearances

Connect with any media contacts you have and find out what opportunities they have available. Once you’ve collected several outlets, you can develop a schedule. Your schedule should name which outlets you’ll appear in and when. It should also list actions you need to take before and after each appearance. 

You could set up a social media marketing campaign to let people know about your upcoming interview or announcement. You can also coordinate sales or announcements to line up with media appearances. Both of these strategies help build your PR strategy into your overarching marketing plan.

5. Follow Up

After every media appearance, you should follow up and measure whether you were successful. You may look at a variety of different numbers, like:

  • Attendance
  • Conversions
  • Preorders
  • ‌Sales
  • ‌Social media presence
  • ‌Website visits

If you hit your targets, then you’re on track. If not, then you know you need to adjust your original plan. Either way, you’ll know more about what to do next time.

Make PR Media Strategy a Priority 

If you want to learn how to differentiate yourself, PR is a great place to start. Attract can help you develop a PR media strategy. Get started today with Attract’s team of media experts.

Taylan Alpan is a Los Angeles-based Entrepreneur, Writer, and PR Consultant. He is the founder of Attract, a leading branding, and marketing agency that is on a mission to elevate the platform of socially conscious entrepreneurs and thought leaders. Taylan has been privileged to work with over 1,500 business owners and entrepreneurs, helping them grow their brand and online presence. For more information, visit www.attractgrowth.com and follow him on Instagram @taylanalpan.

New Videos

Top 3 NFTs

Mindset

Most Disruptive

Recent Stories

Trending


Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.


Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.