We are in the middle of a historic transition where tons of businesses are being pushed to incorporate digital services and products as part of their offering in order to stay afloat. Due to this transition, the e-Commerce industry has seen a significant increase throughout these trying times. Our personal shopping experiences have shaped our expectations for B2B shopping experiences.
Customers have grown fond of Amazon-like fast shipping, making scalability & efficiency even more important for B2B e-Commerce. Aleran Software CEO Alex Sayyah spoke about the importance of scalability stating that “When we talk about the importance of scalability in the B2B landscape, what we’re really talking about is growth. Businesses looking to build consistent growth and stay competitive need to have the right technology platform in place to help them do that.” It’s vital to note that over 70% of B2B buyers find buying on a website more convenient than buying from a sales representative. As a result, B2B e-Commerce store owners are actively looking for platforms that allow them to sell more efficiently online.
Sayyah wrote about this topic recently stating that “For SMBs, manufacturers, sales rep agencies and independent sales reps trying to stay competitive in today’s changing B2B sales landscape, finding a way to give customers the ability to shop and purchase online is an absolute must.” A pioneer in the industry, Aleran Software is an automated sales order management platform that allows businesses to simplify their sales process. Their focus on making complex and expensive technologies simple and affordable has come alive with their solutions. Let’s dive into three ways Aleran helps B2B e-Commerce businesses scale with speed in the new digital economy.
Streamlining & Automating Sales Order Management
When it comes to sales order management, things can get out of hand rather quickly. However, it’s important to understand that sales order management systems are an integral piece of building a successful B2B e-Commerce business. Businesses can quickly be impacted by slow order processing, lack of fulfillment cost tracking, managing production, distribution and fulfillment for multiple brands/products, and inventory visibility. In order to have a well-oiled B2B eCommerce operation, visibility and speed are extremely important. Without those key components, businesses aren’t able to scale effectively because they are being held back by a lack of management. Failing to have an efficient sales order management system can lead to serious bottlenecks. We live in a fast-paced world, and your sales order management system has to reflect that.
Customizing Your Customer Experience
A website is the face and oftentimes the first impression of a business. It’s important that you have an original way to personalize and express your brand. As mentioned earlier, our personal shopping experiences are shaping the landscape for B2B. In order to scale with speed, prioritizing the proper branding, and being able to customize your customer experience is vital in producing repeat business. We live in a world where every individual loves personalized products; make sure to keep that in mind when developing your customer experience!
Visibility of Operations
Visibility plays a substantial role in scaling a B2B e-Commerce store. Shifting to a business operations perspective, balancing different software within your operation can lead to miscommunication, user error, and inefficiencies. There are many moving parts to this type of operation. Moving parts usually leads to cracks that need to be filled within the order fulfillment foundation. Condensing your multiple platforms into one central location will lead to complete visibility of operations.
Aleran understands the road blocks that come into play with B2B, so as a result, they have built the ultimate solution for B2B e-Commerce to sell more intelligently. This comes in the form of their highly anticipated solution RepDesk. This comprehensive sales order & commission management platform allows businesses to automate the most important processes within sales order management and put valuable intelligence at your fingertips. Aleran CEO Alex Sayyah highlights that “Aleran uses A.I. and machine learning to mine data for real-time business insights. That kind of revenue intelligence helps our platform users optimize all of their processes so they can grow revenues — from automating their upsell process to pinpointing underperforming accounts.”
For access on-the-go, Aleran developed RepPad incorporating all of RepDesks features on the road. RepPad allows you to create and transmit sales orders using your iPad with the RepPad app, the mobile handheld version of RepDesk. Whether you are at the warehouse checking on production, or laying on a beach in Maui…RepPad allows you to have visibility on the move. In addition to providing you with all of your sales order management needs, Aleran recently introduced a product called OneMart allowing their clients to customize their customer experience. OneMart offers a simple, customizable, and secure website building tool. “To be scalable you need streamlined, automated processes and you need to operate cost-effectively. OneMart is special because users can quickly create branded B2B shopping experiences tailored to their customer’s needs with zero technical expertise required.” Alex Sayyah stated. Their easy to use back-office integration allows for the visibility necessary for B2B e-Commerce stores to scale with speed.
In this global climate, companies are actively searching for solutions that allow selling online to be seamless. Aleran understands all of the intricacies that come into play when scaling a B2B e-Commerce store, and they provide solutions for these roadblocks.
If you are in B2B e-Commerce it’s likely you are actively looking to simplify your sales process, and have full visibility opening up the floodgates of efficiency. Look no further. For more information about Aleran Software and their solutions, click here.