Connect with us
Apply Now

Executive Voice

Digitization helps SMEs build resilience in the coronavirus economy

If anyone knows what the word “resilience” means, it’s SMEs. These companies are resilient by nature. In Latin America, for years they have faced a complex scenario in which their access to sources of financing is limited, market competitiveness is high, and attracting talent is difficult.

Although the COVID-19 pandemic didn’t redefine the concept of resilience for these companies, it did emphasize the importance of taking it to the next level.

Before the virus, resilience was more associated with working harder to sell more and earn more. Post-2020, resilience doesn’t mean working harder, but working smarter. Any business that wants to thrive in this new scenario must understand this.

In this sense, digitization must play a key role in a resilient SME. For me, this term is associated with more than the use of technology. A digitized company is one that uses digital tools and solutions that provide genuine benefits and contribute to the growth of the business.

We can start with simple tools like WhatsApp. Taking orders in this way is a way to digitize, as long as the new process represents a competitive advantage for your company, helps you reach more customers, or streamlines order-taking. Only then can we talk about what digitization means in terms of resilience.

Despite the adversities the pandemic brought to the business environment, it also had positive aspects. One of them is that going digital, even for SMEs, is easier than ever before. Just pick up a cellphone, do a Google search, and start digitizing your business. The most important thing is to find and identify which solutions your company really needs.


Is being digital the same as being resilient?

Some digital tools can look very attractive. However, that doesn’t mean they’re a good option for your business, since they may not create efficiencies. In other words, it’s not a matter of digitizing for the sake of digitization, but of thinking about how to benefit through digital solutions. For this, it’s essential to know how your company works.

If you ask me whether knowing how a business works or how to digitize it is more important, without a doubt I would say the former. Entrepreneurs who fully understand how their business works but don’t know how to digitize it have a huge advantage over those who know about digitization but not about the operation of their company.

Digitization isn’t only a matter of improving your company’s processes, but of changing the business model and generating an increasingly resilient business that has a practically infinite capacity to grow.

That is what allows you to maintain a real business. The key is not to sit around keeping your SME as it is, but to look at the world, identify problems, and offer solutions people need.

If your SME falls asleep and doesn’t develop new skills, another entrepreneur will arrive who does. Sooner or later, your clients will go with them and forget about you.

Examples of Digitization in Different Industries

The rise of telemedicine is a rare gift of Covid-19. It’s an add-on to in-person care whose main purpose is not to replace doctors’ visits, but to promote health by enabling quality information to be passed easily between doctors to patients.


Dr. Daniel Brownsky is an orthodontist at Invis London who, like other dental practitioners, tried his hand at teleconsultation for the first time last year. “During the first months of the pandemic,” he says, “virtual consultation increased by 150%, and 86% of patients in satisfaction surveys indicated they would recommend teleodontology services to others.”

Besides healthcare, educational centers are offering online classes; neighborhood restaurants and businesses have opened Facebook pages to get more clients and manage home orders via WhatsApp; and ‘senior’ consumers have lost their fear of online shopping. These are just a few examples of how the Covid-19 pandemic is changing business and our lives by accelerating the digitization of our day-to-day activities.

Thinking Time: The Secret Weapon of Successful People

My experience has taught me that an entrepreneur, manager, or anyone who has some responsibility in an organization should take time to reflect. The ideal is four hours a week – that is, 10% of an average work week.

During this time, put away your cell phone, isolate yourself from the world, and think about your business. Taking these hours each week is possible. Whoever says they can’t afford this “thinking time” is probably already experiencing disaster in their business and in their day-to-day organization.

If this is happening to you, set the alarm bells, because not taking time to improve your SME will cause it drift into oblivion. After that, there’s no going back.


Read More On Disrupt Magazine


Continue Reading

Copyright © 2022 Disrupt ™ Magazine is a Minority Owned Privately Held Company - Disrupt ™ was founder by Puerto Rican serial entrepreneur and philanthropist Tony Delgado who is on a mission to transform Latin America using the power of education and entrepreneurship.

Disrupt ™ Magazine
151 Calle San Francisco
Suite 200
San Juan, Puerto Rico, 00901

Opinions expressed by Disrupt Contributors are their own. Disrupt Magazine invites voices from many diverse walks of life to share their perspectives on our contributor platform. We are big believers in freedom of speech and while we do enforce our community guidelines, we do not actively censor stories on our platform because we want to give our contributors the freedom to express their opinions. Articles are not commissioned by our editorial team, and opinions expressed by our community contributors do not reflect the opinions of Disrupt or its employees.
We are committed to fighting the spread of misinformation online so if you feel an article on our platform goes against our community guidelines or contains false information, we do encourage you to report it. We need your help to fight the spread of misinformation. For more information please visit our Contributor Guidelines available here.

Disrupt ™ is the voice of latino entrepreneurs around the world. We are part of a movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities both here in Puerto Rico and throughout Latin America. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. Disrupt Magazine was designed to give the world a taste of that.