Connect with us

Executive Voice

Digitization helps SMEs build resilience in the coronavirus economy

If anyone knows what the word “resilience” means, it’s SMEs. These companies are resilient by nature. In Latin America, for years they have faced a complex scenario in which their access to sources of financing is limited, market competitiveness is high, and attracting talent is difficult.

Although the COVID-19 pandemic didn’t redefine the concept of resilience for these companies, it did emphasize the importance of taking it to the next level.

Before the virus, resilience was more associated with working harder to sell more and earn more. Post-2020, resilience doesn’t mean working harder, but working smarter. Any business that wants to thrive in this new scenario must understand this.

In this sense, digitization must play a key role in a resilient SME. For me, this term is associated with more than the use of technology. A digitized company is one that uses digital tools and solutions that provide genuine benefits and contribute to the growth of the business.

We can start with simple tools like WhatsApp. Taking orders in this way is a way to digitize, as long as the new process represents a competitive advantage for your company, helps you reach more customers, or streamlines order-taking. Only then can we talk about what digitization means in terms of resilience.

Despite the adversities the pandemic brought to the business environment, it also had positive aspects. One of them is that going digital, even for SMEs, is easier than ever before. Just pick up a cellphone, do a Google search, and start digitizing your business. The most important thing is to find and identify which solutions your company really needs.


Is being digital the same as being resilient?

Some digital tools can look very attractive. However, that doesn’t mean they’re a good option for your business, since they may not create efficiencies. In other words, it’s not a matter of digitizing for the sake of digitization, but of thinking about how to benefit through digital solutions. For this, it’s essential to know how your company works.

If you ask me whether knowing how a business works or how to digitize it is more important, without a doubt I would say the former. Entrepreneurs who fully understand how their business works but don’t know how to digitize it have a huge advantage over those who know about digitization but not about the operation of their company.

Digitization isn’t only a matter of improving your company’s processes, but of changing the business model and generating an increasingly resilient business that has a practically infinite capacity to grow.

That is what allows you to maintain a real business. The key is not to sit around keeping your SME as it is, but to look at the world, identify problems, and offer solutions people need.

If your SME falls asleep and doesn’t develop new skills, another entrepreneur will arrive who does. Sooner or later, your clients will go with them and forget about you.

Examples of Digitization in Different Industries

The rise of telemedicine is a rare gift of Covid-19. It’s an add-on to in-person care whose main purpose is not to replace doctors’ visits, but to promote health by enabling quality information to be passed easily between doctors to patients.


Dr. Daniel Brownsky is an orthodontist at Invis London who, like other dental practitioners, tried his hand at teleconsultation for the first time last year. “During the first months of the pandemic,” he says, “virtual consultation increased by 150%, and 86% of patients in satisfaction surveys indicated they would recommend teleodontology services to others.”

Besides healthcare, educational centers are offering online classes; neighborhood restaurants and businesses have opened Facebook pages to get more clients and manage home orders via WhatsApp; and ‘senior’ consumers have lost their fear of online shopping. These are just a few examples of how the Covid-19 pandemic is changing business and our lives by accelerating the digitization of our day-to-day activities.

Thinking Time: The Secret Weapon of Successful People

My experience has taught me that an entrepreneur, manager, or anyone who has some responsibility in an organization should take time to reflect. The ideal is four hours a week – that is, 10% of an average work week.

During this time, put away your cell phone, isolate yourself from the world, and think about your business. Taking these hours each week is possible. Whoever says they can’t afford this “thinking time” is probably already experiencing disaster in their business and in their day-to-day organization.

If this is happening to you, set the alarm bells, because not taking time to improve your SME will cause it drift into oblivion. After that, there’s no going back.


Read More On Disrupt Magazine


Founder of Wewhost, Dope Entrepreneurs and Zooxper Media & Marketing. He has been working in Digital Media since 2016 and handles many National and International Celebrity Profiles.

Advertisement Become A Crypto Expert

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Entrepreneurship9 months ago

Navy Veteran Davis Chris Takes the Music Industry by storm

In life, you need to break down anything that might be holding you back and change course if need be...

Entrepreneurship10 months ago

5 Disruptive Leaders Paving the Way in 2021

Where there is uncertainty, lies a whirlwind of opportunity. 2020 was the year that had entrepreneurs learn a great deal...

Politics1 year ago

Brock Pierce Wants To Disrupt The Two Party System And Be Your Next President

We don’t usually cover politics much here at Disrupt, but when Crypto billionaire and friend of the show, Brock Pierce...

Business1 year ago

John Mcafee – Predictions For The Future

John McAfee is a world-famous tech CEO, computer scientist, civil disobedience activist, privacy advocate, and pioneer of the commercial anti-virus...

Finance2 years ago

Gaby Wall Street – Teaching Latinas to Thrive During The Crisis

It’s no secret we are facing one of the most challenging financial times of the last few decades as we...

Entrepreneurship2 years ago

Tony Delgado – The #1 Entrepreneurship Movement In Puerto Rico

Puerto Rican online market is in constant progress. With many entrepreneurs who are coming here to start a business, it...

Entrepreneurship2 years ago

Elena Cardone – The 10X Ladies Conference Is Declaring 2020 The Decade For Women

The next ten years are meant for women to continue growing their potential and succeeding in multiple areas, including business....

Marketing2 years ago

How Josh Elizetxe Built Snow Into a $40 Million Dollar Business

There is nothing quite like an entrepreneur’s determination when starting a business. That’s my original quote by the way (pun...

Entrepreneurship2 years ago

How Jason Capital Became A Self Made Millionaire By 24

Have you ever wanted to earn the respect of everyone who ever looked down on you at some point in...

Entrepreneurship3 years ago

Sam Bakhtiar On His Way To A Quarter Billion

Dr. Saman Bakhtiar, who prefers being referred as Sam, lives in an 8200 square foot $5.2 million house, Sam is...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.