Ask anyone to name a multi-millionaire, and you’ll probably hear names like Bill Gates, Jeff Bezos, or Elon Musk.
All rich, and all men.
Yes, the majority of millionaires around the world are male—around 90%, according to research by GlobalData’s WealthInsight. What’s more, many of the 10% of female millionaires have inherited some or all of their wealth.
Ingrid Arna, however, is a self-made millionaire entrepreneur.
In 2020, women make up a mere 7.4% of CEO seats in Fortune 500 companies and only 2% of businesses owned by women break $1 million in revenue.
Ingrid Arna is out to change that.
Arna built an internet empire entirely from her own grit and determination. She’s the founder of IngridArna and an online business school High-End Empire and an expert marketer, speaker, and transformational coach.
Now, Arna’s focus is on helping women achieve parity with their male counterparts in all areas of entrepreneurship, especially in online sales and education. Arna believes it’s vital for women to be financially independent as it allows them to make their own decisions, free from the control of others, and to build lives based on their passions, needs, and merit. Simply put, it allows women to be free.
Female entrepreneurs don’t need to have a masculine approach to succeed in a male-dominated business world, Arna says. Rather, women should embrace their feminine power to grow highly successful businesses on their own terms.
“If we want to shift from the adrenal-burning masculine paradigm of leadership, we need to redefine what it means to lead and financially prosper as purpose-driven entrepreneurs in our own right,” says Arna.
“We need to refuse to become PATRIARCHAL in order to earn MONEY,” she explains. “It’s time for women to learn how to turn our feminine power into conscious capitalism and financial freedom to be socially liberated.”
Arna started out as a boot-strapping journalist and climbed through the ranks to become a branding and messaging master. As an internationally-recognized business coach, she’s determined to show other women how to discover and monetize their innate brilliance.
In Arna’s words, that means “achieving wealth without sacrificing wellness and fulfillment in your personal life.”
Arna credits her success to her four-step method: P.R.A.Y. Here’s what she says about it.
Power: Discover, Embrace, and Share It.
Arna believes that society conditions women to take things personally and focus too much on what others think. Women are taught to play small, be quiet, and not disrupt the status quo.
As a result, women often hesitate to share their opinions and ideas.
“Instead of crumbling in the face of adversity, a woman of power rises to take risks, speak up, and be heard,” Arna says.
Embracing your feminine leadership style, she explains, means embodying some of the best qualities one can have as a visionary entrepreneur: compassion, intuition, vulnerability, humility, and generosity. It also means leading others in a way that makes them feel valued.
“The power of feminine leadership lies in our ability to leverage our time and talents, so we can work fewer hours than most men would while achieving more with efficiency and empathy,” Arna says. “Women are here to change the world—and make a mint doing it.”
Relevance: Keeping Up With the Times
While countless businesses around the world have crumbled since the advent of COVID-19, Arna’s has thrived in difficult times. She saw the pandemic as an opportunity to focus on her existing online presence and provide unwavering support to her community. So that’s what she did.
Now, with people spending more time (and money) online than ever before, Arna is thriving. She continues to search for even bigger opportunities to reach her customers and serve clients with outstanding products that solve problems.
“Not only do we need to be masters of our craft, we must also be flexible and willing to constantly make shifts in how we lead to increase our influence,” she says. “We’ve seen this even more starkly in 2020 where we’ve already experienced a global pandemic, financial crisis, and the Black Lives Matter human rights movement. Businesses are either sinking or soaring.”
She reminds her clients that the business world is constantly evolving, and they must remain vigilant in the face of emerging trends and technology. Brands and entrepreneurs everywhere must actively seek new and exciting ways to reach their target audience. Creativity is key: from content marketing to TikTok videos, business owners need to know where their customers are and how to capture and hold their attention.
Agility: Maintaining a Support System
Women who want to grow need support, says Arna—especially in business. Building a multimillion-dollar company is a challenge in itself and doing it alone is impossible. Women have to juggle that with pregnancy, child-rearing, and other family commitments.
She points out that most women deal with more emotional labor at home and at work than men. That’s why a support network is crucial. “No powerhouse woman is self-made,” she says.
“We’d love to think that every successful person did everything single-handedly, but this is rarely the case. The right support is imperative to growth.”
Arna wants women to know that there’s absolutely no shame in getting help. “Whether it’s in the boardroom, office, or at home, having a support system is a great way to juggle the endless responsibilities of running a business while ensuring personal happiness.”
That’s part of the reason networking, masterminding, and coaching is so powerful, she explains. This allows emerging and seasoned entrepreneurs to meet people who become friends, collaborators, and partners, and propel their business to the next level.
Yield: Focus on Profits and Service, Not Criticism
Another challenge that female entrepreneurs face is an extraordinary amount of criticism. Too often, a woman’s emotional nature is pitted against her to make her feel less competent or fit for ‘logical’ leadership—or, what Arna refers to as ‘hypermasculine and inhumane’ leadership.
“As long as we believe these lies, we’ll stay focused on keeping the peace and making other people happy. Instead, we should be looking at our profits, achievements and exceptional service delivery and get down to doing business with integrity and care,” she says.
The undermining and underestimation of female leaders will continue, she explains, until more women rise up. The only solution is for women to stand their ground and stop waiting for external permission to start leading.
“Ignore the negativity and keep focused on your vision. This alone will inspire the confidence and resilience needed to move past any barriers and blaze your trail to inevitable success.”
Stop worrying about trying to please people, she advises, especially the people who want to watch you fail.
Instead, focus on the two things that matter: your bottom line and a product that delivers stellar results for your clients.
“You can make millions AND run your company with excellent EQ,” says Arna. “You just have to implement the 4 steps of P.R.A.Y. with action, support, and a proven 8-figure strategy.”
Indeed, the female entrepreneur is on the rise. Over the past five years, the number of women-owned businesses has grown by 21%: more than double the increase of 9% for all businesses.
Arna says that now is the time to join the trend.
“Women, if you’ve been waiting for a sign to start or expand your business doing what you love, this is it.”