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How To Build A Powerful Brand Identity: Sam Geller’s Step-By-Step Guide

Today, creating a personal brand is very valuable for people who want to be entrepreneurial. It doesn’t matter if that venture is focused on services or selling products, as long as you have a strong personal brand, you are going to be successful.

That’s why renowned lawyer, Sam Geller, recommends growing your personal brand.  This is what, from his own experience, has led him to great success in his career. Since he took his first steps in the field of criminal defense as a public defender.

Sam is a living example of what a well-crafted personal brand can do. He started building his brand himself from the time he worked in Marin County. That would soon lead him to start his law firm, Geller Law.

It was then that he began to further enhance his brand, knowing that doing his job well was not enough to achieve success. By building a personal brand within his field, Sam began to gain greater momentum and wider recognition, thus ensuring the success he has today.

Being at the forefront

One of the first recommendations that Sam Geller leaves us with is to be at the forefront of your field. Whatever you do, the important thing is to have that relevance that the public is looking for today.

What must be done to achieve this? It’s simple, according to Sam, you must always be aware of the trends in your environment and publish on your social networks about them. This is extremely necessary nowadays, connecting with the community and talking about topics of interest will effectively grow your personal brand.

This recommendation from Sam is one of the ones he uses to continue growing his personal brand in his field. That’s why he strives every day to maintain good communication in networks and give value to his community.

Having an up-to-date business

It’s not just about maintaining an avant-garde, information-rich community. For your personal brand to be strong, you must be in total coordination with your business.  Sam explains that it’s very important to keep a company updated, developing, and informed.

For this, people must know what you do.  That is something that Sam knows how to apply perfectly. When people see that your cutting-edge ideas are embodied in your company, they start to follow it and identify it with your personal brand.

Then, growing your personal brand is keeping a total tune between what you do in social media and what you apply in your business. This is something that has brought many benefits to Sam Geller’s career and business.

The difference between a failed brand and a successful one is very small. A simple stagnation in ideas or actions can cause you to lose strength and recognition from people. That’s why successful people are always on the move and the cutting edge.

The Importance of linking everything

As the last point, Sam comments that the power of linking everything is wonderful to grow a personal brand. The people who can make those connections are the ones who develop powerful connections.

It’s because of those connections that people will find something relevant about you, and that’s how they’ll begin to see you as a reliable and authoritative source in your business.

For Sam Geller, the purpose of building a personal brand is based on building relationships. That’s what separates a person with a successful personal brand from a failed one. You must, therefore, have the ability and desire to foster relationships that are relevant to you and your business.

You can apply these tips that Sam Geller leaves for everyone. They seem simple to follow, but he has recognized that they are not. It’s about being consistent in everything you do, and sometimes being consistent is something that costs many people.

Kevin Leyes is the Chairman of Leyes Enterprises and the Founder and CEO of Leyes Media, an social media marketing and public relations agency, and Team Leyes, an urban jewelry company. He is an Official Member of the Forbes Business Council and Young Entrepreneur Council.


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