Connect with us


Lone Star Art and the Disruptions in the At-Home Sign & Art Industries

As the world comes out of the COVID-19 pandemic, more people around the country are starting to open their homes up to gatherings, and in doing so, the need for the proper decor is more needed than ever.

As of this writing, the global home decor market is valued at $616.6 billion, and is estimated to reach $838.6 billion by 2027, registering at a CAGR of 3.9%.

With more people than ever before buying decor and goods online, products like signs, rugs and furniture have seen dramatic increases in sales via ecommerce

Leading the way in the at-home sign and art sectors is a company in Texas called Lone Star Art and its founder Norm Lanier. Through new technology and a growing demand, Lanier has seen his companies sales and demand increase during the pandemic, especially now coming out of it. Today’s technology has been a tremendous asset. It has allowed us to put images on all sorts of materials like metal, canvas, and wood. Not only that, but we can now print on a one-off basis. This print-on-demand ability lets us offer thousands of designs to our customers that they can then add customized elements to. Technology has helped us produce more which then helps our customers be able to find the art that perfectly fits their home,” reveals Lanier exclusively to us here at Disrupt. He continues, “I think for a lot of companies the pandemic brought a great deal of uncertainty. No one really knew what was going to happen when it all began and what it meant for the future of your business. However, when the lockdown was first announced and I told everyone to stay home, I knew for certain that I wasn’t going to be laying anyone off and that paychecks would continue. I chose to view the lockdown not as a challenge, but as an opportunity. During that time, I was able to build a dedicated store, http://www.lonestarart.com. Lockdown had so many people working from home. Spending more time in the house and looking at the bland walls inspired some updating which we were happy to help with. Once everyone was back at the shop, we were pleasantly surprised to see our sales had surged. As our sales grew, we grew. We invested heavily into people, equipment and expanding into other channels.”

With this mindset, Lanier has seen his company grow and continue to offer new products to willing online customers who bring a little fun and excitement into their homes with his offerings. But that doesn’t mean Lanier has stopped being inspired and continuing to create new things. Over the years, I’ve developed an eye that lets me see inspiration everywhere. We’ve created new products with ideas from memes, t-shirts and even old neon signs. We always start with an idea and then twist the idea around to make it our own. However, there’s one crucial step when it comes to developing new ideas, listen to the customers. It’s some of the best advice I have ever gotten from a business standpoint. You always create products with the customer in mind and what they want from the get-go.”

As for Lanier’s advice for other companies trying to scale and utilize the online marketplace these days to achieve the same success, Lanier exclusively revealed to us his advice: 

“Data – I use tools to see what product categories are popular and then I go about creating products that fit that niche. So many starving artists create art just for themselves, and there’s nothing wrong with that. But to be successful, you need to create art your customers want. By having a customer-focused approach, we increase our odds of a product that will sell well. Not that we don’t have flops. We have those too. That’s just part of the game. Not every design is going to be a homerun. You can do well just getting singles when you have thousands of designs available to the market.

Keep things simple to start. I see so many people wanting to get into ecommerce that get bogged down in trying to set the business up without ever knowing if they have a product customers are interested in. They get a logo designed, business cards printed, set up a Shopify store, etc. People should just list a product on Etsy or eBay and just see if you can get a sale. Nothing will motivate you more than making that first sale to a stranger.”


The world is changing and our homes are opening up. And whether you are a buyer or someone looking at entering the marketplace, be aware of the trends and strategies you need to put into place to have success with whatever product(s) you offer your consumers. Lanier and Lone Star Art disrupted his industry, and there is no reason you can’t do the same!

Join Disrupt Magazine

Become A Disrupt Contributor

Most Disruptive

Social Media3 days ago

Khaby Lame Becomes The Most Followed TikToker in The World

Khabane Lame was a machine operator but now trending and just became a star from an account he created on...

Tiger_Shroff Tiger_Shroff
Entertainment4 days ago

Meet Bollywood Star Tiger Shroff

Tiger Shroff has a long history in the film industry, starting before his birth. With prominent parents in the industry...

Amanda Bernardo Amanda Bernardo
Women Who Disrupt4 days ago

Meet “The Pizza Princess” Amanda Bernardo

If you live in or near New Haven, Connecticut, you may be familiar with the hidden gem that is “New...

Shirley_Setia Shirley_Setia
Women Who Disrupt4 days ago

Meet Upcoming Bollywood Star Shirley Setia

Shirley Setia is the little Kiwi that could. Coming out of seemingly nowhere with a hit cover on YouTube, she...

two people shaking hands two people shaking hands
Diversity in Tech7 days ago

How the Best Leaders Create and Build Trust in a Modern Workplace

Being a leader in any setting can be challenging but within professional settings, you really are juggling a lot at...

Jay Majors Jay Majors
Executive Voice2 weeks ago

How Jay Majors Is Disrupting The Barber Industry

When we see a successful figure in any industry, learning their story, where they came from, and how they’ve struggled...

Daymond JOhn Daymond JOhn
Executive Voice3 weeks ago

Daymond John Can’t be Stopped

Perhaps you know Daymond John from the wildly popular show Shark Tank. Or maybe you’re familiar with his revolutionary clothing...

Finance3 weeks ago

Ryan Carroll Establishes Wealth Assistants to Serve as a Launching Pad for Hopefuls Worldwide

Countless highly accomplished personalities and established authorities have proven that the pursuit of one’s passion can be a way to...

Business3 weeks ago

Social Media Star, TheBlondeJon’s Journey from Homelessness to Multimillionaire Status

A strong self-belief in oneself is a powerful enabler no matter the obstacles or challenges one faces on a journey....

Entrepreneurship3 weeks ago

Skylar Domine on His Bold Moves in the Entrepreneurial Realm and Overarching Mission to Help People and Communities

Many of today’s powerhouses managed to gain a solid foothold in the world of business and stand out in an...


Copyright © 2020 Disrupt ™ Magazine - Disrupt is a Minority Owned Privately Held Company

Disrupt ™ is the voice of Latino entrepreneurs around the world. We are part of a global movement to increase diversity in the technology industry and we are focused on using entrepreneurship to grow new economies in underserved communities around the world. We enable millennials to become what they want to become in life by learning new skills and leveraging the power of the digital economy. We are living proof that all you need to succeed in this new economy is a landing page and a dream. Disrupt tells the stories of the world top entrepreneurs, developers, creators, and digital marketers and help empower them to teach others the skills they used to grow their careers, chase their passions and create financial freedom for themselves, their families, and their lives, all while living out their true purpose. We recognize the fact that most young people are opting to skip college in exchange for entrepreneurship and real-life experience. This Podcast was designed to give them a taste of that.